Jagmandeep Singh

About Jagmandeep Singh

http://www.svipja.com

Posts by Jagmandeep Singh:

13 June 2023

How to Generate Sales Leads During the COVID – 19?

This is a question running constantly in the minds of every sales professional, start-up and business owners as they are facing a drop in their top-line and struggling to keep-up with achieving the Annual Operating Plan (AOP) numbers. As a seasoned sales professional and a founder of a B2B Sales Consulting firm, I would be foolish to say that,

‘this thought is not on my mind 24/7 and it doesn’t keep me up at nights’.

While Sales seems glamourous to the outside world; it is tough to convince someone and/or group of people to give you that order. You feel and are made to feel S*%TTY for not hitting your target numbers but hey we are in the new normal,

‘I am standing in S*%T’, what now?

There are a million sales motivational quotes but none that can withstand the pandemic emotions. In the absence of in-person face-to-face interactions life has gotten tougher. This S*%T is going to stick, stay a while and leave a stench on the P&L, whether we like it or not. If you feel that soon life will be back to normal and everything is going to be hunky-dory, then my friend ‘YOU ARE LIVING IN DENIAL’. It’s time to wake-up and smell the coffee. This phase of our life is being called as the NEW NORMAL and will continue to be called the same.

I constantly ask myself, ‘What needs to be done?’ and ‘How do we survive this’?
Three words come to my mind,

Adapt : Change/ Modify the way you work and operate
Adopt : Use tools/ technology that will help you adapt faster
Allocate : Optimally utilize the resources (people, time, money, knowledge)

I am listing down some of the activities that have worked for me, you can try as well,

(1) Reach-out: The new Work-From-Home (WFH) norm has changed the landscape of interactions. There is shift in the needs and objectives of every organisation. This is a good time to reach-out to all your existing customers, dead accounts, new and cold prospects. If you want to explore the potential of your lead; don’t be vague! Be targeted, tell them how your solution/ service will can help.

(2) Increase Communication: Ask for virtual meetings, to increase interaction (closest one can get to F2F meeting). The advantage is that virtual meetings avoid delays in starting a business conversation and facilitates in building a strong relationship with the clients. It works towards changing the mood, identifying new opportunities, bridging communication gaps on existing projects, and learning from each-others pandemic experiences.

(3) Create Digital Experiences: Everyone is spending a lot on time in the virtual world. Design a Strategy to create a hook for your products/ services which will transform into generating leads and/or requirements. For example: quirky social media posts, or a 25 second product thumb-stopper, etc.

(4) Set-up an e-Marketplace: It’s never too late for this. If your products/services give you the flexibility to set-up a virtual store, just go for it. This will help you showcase your products/ services, and generate leads from your prospective customer. It will accelerate the decision process and increase sales conversions.

(5) Virtual Events/ Webinars: Well this wouldn’t feel the same and cannot replace the experience of a live event but at some level it can help generate leads. One will need do multiple focused sessions with target audiences to educate them about the products/services. Webinars and round-tables are found to be more impactful as they are interactive and engaging. These sessions enable participants to ask questions regarding features, challenges, and gaps. Such interactions help in hastening the decision process and help in translating into leads.

Disclaimer: Don’t be a hero by doing it yourself, reach-out to a good professional virtual event management firm, who will advice and help you organise these sessions with audiences across platforms/ industries/ sectors.

Well, so far these pointers have worked for some of us. Hope they help you as well at some level. These are changing times, panic is evident but shouldn’t dictate our action. Change is always difficult at first but in order to survive, we must accept change with open arms.

It’s time to ADAPT and ADOPT the virtual tools to engage with customers, generate leads and remotely add fuel to keep your

22 May 2023

How Our Digital First Approach Can Take Your Business to the Next Level

Jagmandeep Singh Digital Consultation 0

At our agency, we understand that a strong online presence is crucial for the success of any business in today’s digital age. That’s why our digital first approach is so effective in helping our clients build sustainable business models and scale up their operations.

What is a Digital First Approach?

Simply put, a digital first approach means putting digital channels and technology at the forefront of a business’s strategy and operations. By leveraging digital tools and platforms, businesses can streamline their processes, reach a wider audience, and ultimately achieve their goals more efficiently.

At our agency, we specialize in providing B2B sales, strategy, design, content, and digital learning services. We work closely with our clients to develop customized digital strategies that align with their unique goals and needs. Our focus sectors include retail, manufacturing, consumer technology, power, BFSI, and technology industries.

The Benefits of a Digital First Approach

There are many benefits to adopting a digital first approach for your business. Here are just a few:

Increased Efficiency: By leveraging digital tools and platforms, businesses can automate certain processes and streamline operations, leading to increased efficiency and productivity.
Wider Reach: With the internet and social media, businesses can reach a wider audience than ever before. By optimizing their online presence, businesses can attract new customers and build brand awareness.
Real-Time Data: Digital platforms provide real-time data and analytics, allowing businesses to make informed decisions and adjust their strategies accordingly.
Cost Savings: Many digital tools and platforms are cost-effective, allowing businesses to save money on advertising, marketing, and other expenses.

At our agency, we’ve helped numerous entrepreneurs and companies across India implement a digital first approach and achieve their goals. We provide advisory, operational, and technology support to our clients, ensuring that they have all the tools and resources they need to succeed.

The Future is Digital

As we move further into the digital age, it’s clear that a strong online presence is no longer optional for businesses it’s essential. By adopting a digital first approach, businesses can stay ahead of the curve, reach new heights, and achieve their goals more efficiently than ever before.

22 May 2023

5 Reasons Why Your Business Needs Digital Consultation and Support

Jagmandeep Singh Digital Consultation 0

The digital age is here to stay and your business needs to keep up with it

The business landscape has dramatically changed over the past few years. With the rise of technology and the internet, businesses have had to adapt to new ways of reaching their customers. The COVID-19 pandemic has further accelerated the need for businesses to have a strong online presence. If you’re an entrepreneur or a company looking to grow and scale-up in India, you need digital consultation and support to stay ahead of the game. Here are 5 reasons why:

1. You need to be where your customers are

With more than half of India’s population using the internet, it’s crucial for businesses to have a digital presence. Your customers are searching for products and services online. If you’re not there, they’ll find your competitors instead. A digital consultation agency can help you create a strategy to reach your target audience and engage with them.

2. You need to be able to measure your success

Digital marketing and sales can be measured in a way that traditional marketing cannot. A digital agency can help you set up analytics and tracking tools to monitor your progress and adjust your strategy accordingly. This will help you save money and time, as you’ll be able to see what works and what doesn’t.

3. You need to stand out in a crowded market

The internet has made it easier for businesses to enter the market and compete with established players. This means that there’s more competition than ever before. A digital consultation agency can help you create a unique brand identity, create content that resonates with your audience, and differentiate yourself from your competitors.

4. You need to stay up-to-date with the latest trends and technologies

The digital landscape is constantly evolving. New technologies and trends emerge all the time. A digital agency can help you stay on top of these changes and adapt your strategy accordingly. This will help you stay ahead of the curve and avoid being left behind.

5. You need to optimize your sales funnel

A digital agency can help you optimize your sales funnel by creating content that moves your potential customers through the buying process. They can help you create landing pages, email sequences, and lead magnets that convert visitors into customers. This will help you generate more revenue and grow your business.

Are you ready to take your business to the next level?
Contact us today to learn how we can help you scale-up and build a sustainable business model.

22 May 2023

7 Reasons Why Digital Consultation is the Future of Business Growth in India

Jagmandeep Singh Digital Consultation 0

The Rise of Digital Consultation Services

In today’s fast-paced digital world, companies need to be on top of their game to stay competitive. That’s why digital consultation services are becoming more popular among entrepreneurs and businesses in India. Digital consultation services offer a range of benefits, including cost-effectiveness, flexibility, and efficiency. In this blog post, we’ll explore seven reasons why digital consultation is the future of business growth in India.

1. Cost-Effective

Digital consultation services are a cost-effective way to access expert advice and support for your business. With digital consultation, you don’t have to worry about the overheads of hiring a full-time consultant. Instead, you can pay for the services you need, when you need them.

2. Flexibility

Digital consultation services offer greater flexibility than traditional consulting. You can access expert advice and support whenever you need it, without having to wait for a scheduled appointment. This allows you to be more agile and responsive to changing business needs.

3. Efficiency

Digital consultation services are more efficient than traditional consulting. With digital consultation, you don’t have to spend time and money travelling to meetings. Instead, you can have virtual meetings with your consultant from anywhere in the world.

4. Expertise

Digital consultation services offer access to a wide range of expertise. You can access experts from different fields and industries, which can help you to develop new ideas and approaches for your business.

5. Scalability

Digital consultation services can be scaled up or down depending on your business needs. You can access more or less support depending on your current business situation. This allows you to be more strategic in your use of resources.

6. Measurable Results

Digital consultation services provide measurable results. You can measure the impact of the advice and support you receive, which can help you to make more informed decisions for your business.

7. A Competitive Edge

Digital consultation services can give you a competitive edge. By accessing expert advice and support, you can develop new ideas and approaches that can help you to stay ahead of the curve.

Conclusion

Digital consultation services are the future of business growth in India. They offer a range of benefits, including cost-effectiveness, flexibility, efficiency, expertise, scalability, measurable results, and a competitive edge. If you’re looking to take your business to the next level, consider digital consultation services.